Of course, that's not what they're calling it. All the more reason we should do so. From masslib* at Alegre's:

AHIP thinks we should have an open and honest debate on single payer. Good for them for putting the people first, for wanting Americans to have all relevant information on which health reform proposals will best help them and their families. Really, this is a shining example of corporate social responsibility:

“In recent days, policymakers have embraced health insurance reform – the concept we proposed in 2008. Health plans were the first of the stakeholders to come to the table with a comprehensive proposal to reform our own sector. Our proposal brings everyone into the system, guarantees coverage for all Americans, does away with pre-existing condition limitations, and ends rating based on health status and gender.

“We also pledged to earn a seat at the table and our members have been good faith participants in every significant reform effort involving stakeholders from across the spectrum.

snip

“If the intent is to place the nation on a path to a single-payer system, as some have recently acknowledged, then that question should be debated candidly and openly.

snip

Alright, let's get it on! Even the private, for-profit insurers support a debate on Medicare for All in the walls of Congress. What say you Democrats? You control the House and the Seante by wide margins. You control the White House. What's stopping you from having this debate.

* (and I do wish masslib would cross-post here! What the hay: I'll just copy it all here. C'mon, cross-post! I dare ya! I double-dare ya!)