Chase-ing the Hope away..

A while back I commented on how Pepsi's logos were plastered all over the downtown Seattle transit stations. (I know, evil Limbaugh-like me using public transportation!) I'm sure you all remember the ads I'm talking about, the ones that looked like Obama campaign ads.

Well, those ads are gone now. They have been replaced by ads for Chase bank, which recently bought out Washington Mutual. Is it just me or does that seem a rather fitting substitution?

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Those ads really bother me...

....they advertise on cliches and are offensive. The ones that get me are the signs that mention the weather and coffee as well as the ad that purports a 'new' 200 year old bank coming to town. The former seems like an out of touch corporation looking in a Frommer's for how to appeal to the denizens of a city the upper management could care less about visiting. The latter reeks of arrogance--with Chase not understanding that Washington Mutual, faults aplenty, was a Washington State institution and the only one of its kind, and that washing over its history with a clever phrase like that demeans the thousands of families who have been hurt by the companies demise.

Neoliberalization has led to the financialization of everything. (Harvey, A Brief History of Neoliberalism, Chapter 1).