At American Medical News, a website of the American Medical Association, Emily Berry does some pretty good low-flying snark as she reports on the latest marketing ploys of "health plans":
Health plans are on a marketing mission. They "want you to know" how to "thrive" by turning to them for "guidance when you need it most" because "it's time to feel better," and their business is "helping people live healthier lives."
...
Health plan executives and the people who study managed care say that with further government regulation, reform looking likely in the next few years, and the individual market for health insurance gaining importance, insurers must reposition themselves as care managers and providers of medical navigation.
[emphasis mine]
Wow. Oh, let it be true (the fear, not the repositioning).
If they fail, the transition to a role of trusted adviser will stall, and health plans could end up as the emperor without clothes, analysts say. Even plan executives are believing that the public and elected officials must feel health plans do something besides make money, or plans will be out of the health system reform process.
Gee, isn't that kind of brutal, Emily?
It's starting to look as if they're seriously afraid Congress might pass H.R. 676!
There's a full version available to AMA members--anyone here? BIO?
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let it be so
that is a sign that they really are afraid. Yay!
do. not. want.
"...insurers must reposition themselves as care managers and providers of medical navigation."
i want my doctor[s] to be my care manager[s] and provider[s] of medical navigation.
but yeah, i hope hope hope they're feeling the fear.
Agreed! Doctors are trained to help us
The insurers are only trained to hurt us by cutting costs to make money, by denying care.
I want them OUT of the equation altogether. They can go do something else to make money.