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Fox Losing Popularity?

chicago dyke's picture

Y'all know I don't watch TV, but tell me what you think is going on here:

The cable news ratings for the third quarter of 2010 were released today, and Fox News is showing signs of decline as their viewership has decreased by 21%, and their top shows all posted double digit losses, while MSNBC’s shows grew and the network attracted more younger viewers.

Fox News is still dominating the cable news ratings. The network has the top 11 programs in cable news, but there are ominous signs that the empire is starting to crack. Compared to the third quarter of 2009, Fox has lost 21% of their total viewers, and 26% of their younger viewers. The biggest loser on the network was Bill O’Reilly who saw his program The O’Reilly Factor lose 12% of its total viewers and 21% of its young viewers. Sean Hannity, Glenn Beck, Bret Baier, and Greta Van Susteren rounded out the top five cable news shows, and they each posted double digit declines.

However you spin it, let's all remember this the next time people talk about the Teabagger "movement." It's at least an interesting data point as we theorize that group.

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Submitted by Paul_Lukasiak on

Year over year, all the news networks but CNBC lost viewers. I'd suggest that the reason Fox fell so precipitously was that last year, Fox was still the only news network that was not in love with Obama -- and managed to attract lots of the viewers who were getting sick of Obamania.

The other factor may be the increasingly strident partisanship of Fox. While its always been pro-Republican, the closer you get to an election, the worse the bias becomes....

jumpjet's picture
Submitted by jumpjet on

so I don't take much solace in MSNBC gaining viewers. In fact, MSNBC is the most awful because they pretend to be a more leftist network, when in reality they're as corporatist as Fox or CNN.

That said... of all the networks, Fox contains the greatest number of terrifyingly rightist pundits (particularly Hannity and Beck). I would not mind a loss in viewership for that lot. Plus, anything that pokes Rupert Murdoch in the eye is a win in my book.

chicago dyke's picture
Submitted by chicago dyke on

i was wondering if the FOX shilling of smaller government and no minwage and other economic idiocies was perhaps starting to bother some of their unemployed, shut in, or SS dependent viewers. i have no proof that's happening, but i can see how someone like my grandma, who no longer thinks terribly critically about stuff, would change the channel if someone started talking about taking away her medicare.

Submitted by Lex on

it's just because a lot of the Fox demographic are getting their cable turned off for failure to pay the bill? I know it's considered a necessity in America, but those cable/sat bills are outrageous and people are broke.

gqmartinez's picture
Submitted by gqmartinez on

None of the above.

Beck is an ass picking fights with christian organizations who support social justice, a central tenet of Christianity. (Did that dope actually think that was gonna pan out for him?)

The thing is, everyone--conservative or liberal (well, maybe not all the "creative class")--knows someone suffering from the economic collapse so the tired right-wing arguments are ringing hollow. That's my guess.

twig's picture
Submitted by twig on

to me.

Plus, it's hard to imagine that a significant number of Fox viewers suddenly realized they were getting about as much real news there as on the SyFy Channel.

Brian.Nelson's picture
Submitted by Brian.Nelson on

You know, since it is close to the elections, I have stopped watching all the news channels and most TV in general. There are just too many attack adds. I can't take it, talk about forced negativity. I can do without all that. I know how to research the candidates without having to listen to them bash each other.