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I thought I'd never understand ObamaCare until I read these eleven words from a Washington Post columnist

Courtesy of Ezra Klein:

Insurers look at these next few years as a gold rush.

That's what ObamaCare is about. And that's all that it's about. Heck, the statute was written by insurance companies, so what did you expect?

In full context:

In all of 2012, health insurers spent $216 million advertising on local television stations. But that's nothing compared to what they're about to spend. According to trade association TVB, insurers will spend more than $500 million on local television ads in 2014. And that's to say nothing of cable television ads and social media campaigns.

Insurers look at these next few years as a gold rush. Tens of millions of people will be buying private insurance of the exchanges. It's a swarm of customers like nothing they've ever seen. And they plan to capture them — even if they need to spend hundreds of millions of dollars to do so.

There's plenty more interesting detail on why the insurance companies are pulling the advertising trigger now -- healthcare.gov is probably passable -- and how much they're going to spend.

But keep in mind that if they lit their $500 million dollars on fire, they'd be serving a better purpose than spending it on advertising for an industry that shouldn't exist in the first place.

NOTE I don't have TV but I suppose I could learn video capture. It would be nice to be able to push back against the tidal wave of craptastic bullshit headed our way.

UPDATE I forgot to say, I hope the Upworthy-style headline make this post click bait!

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