The new talking point: "Bold"
On Monday, Organizing for America emailed its list and asked each to watch a video of Mitch Stewart, the group's director. Those who clicked on the link could see the thirty-ish Stewart sitting in an office of seeming modest nature, in front of a map of the United States. "The movement that you built is just getting started," he says. He notes that "special interests" aim to block Obama on his key priorities: health care, energy, and education. "It's up to you to make sure they don't stand in our way," he adds.
On the video, Stewart announces the "Pledge Project." He describes it as an "ambitious effort to map out and identify support for President Obama's economic blueprint." He asks viewers to declare their support for Obama's economic plan. "Once you do," he says, "we will ask you to build support in your own communities by forwarding this pledge by email, by knocking on doors, and by making phone calls." He adds, "By pledging and building support, you will be taking the first steps toward establishing a nationwide grassroots network, neighborhood by neighborhood."
It's a rather low-key pitch, delivered in a flat, no-drama manner. It's not pegged to any specific fight under way or to come. Stewart makes no reference to recalcitrant Republicans. And on the web page next to the video is "The Pledge" he wants supporters to sign. It is simple and two sentences long:
I will support President Obama's bold approach for renewing America's economy.
I will ask friends, family, and neighbors to pledge their support for this plan.
That's it. Nothing about bothering your House member. Nothing about lobbying your senator. Nothing about giving money.
Well, the mindshare comes first. The rest will come later.
Anyhow, this is a relief. If you hear one of your friends, family, or neighbors call Obama's economic plan "bold," you'll know you're dealing with a gen-you-wine bought-and-paid-for talking point! Splendid. It's going to be just like the primaries, except slower and more painful.
NOTE I like the "pledge" aspect, too. Personal fealty is a proven technique! Smart.