Here is the second part of my review of Manfred Steger's The Rise of the Global Imaginary (part 1 here). In the last part of the book, Steger focuses on the sometimes conflicting ideologies derived from the global imaginaries.
Starting from the collapse of the USSR, Steger argues (correctly, I think) that the first winning ideology in the decontestation game was market globalism, the ideology that managed to decontest "globalization" in the limited sense of deregulated markets on a global scale.
To explore the tenets of market globalism, Steger reviews the writings of one of its main proponents and popularizers: Thomas Friedman. Needless to say, this is painful to read as is anything related to Thomas Friedman (hence no links), however he is indeed a central figure in the promotion of market globalism. He is also a good representative of the way this ideology was promoted by the political, economic and corporate elites in the 1990s (or the transnational capitalist class as Leslie Sklair calls this group, Friedman belongs to the ideological sub-group of the TCC).
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