As the army gets ready for the second quarter, lower standards appears to be necessary to fill the ranks for the long haul coming. A recent change in advertising accompanies lower admission standards. Mad props to the McCann method – push, push, push. Army Strong is destined to go down in history with “Got Milk?” “Ford Tough.” “Pork – The Other White Meat.” “Did you Play together?” I thought the new Military recruiting trailers were good. Naw, this new mantra just sort of rattles around in your head like an under armor slogan or Homer Simpson longing for “Mmmm Donuts.” A sneaky little meme, like a semantic black hole, surrounded by two little words: Army – Strong. Exactly, how many troops do we need for China?

The Army said all the recruits with low scores had received high school diplomas. In a written statement, the Army said good test scores do not necessarily equate to quality soldiers. Test-taking ability, the Army said, does not measure loyalty, duty, honor, integrity or courage. Daniel Goure, vice president of the Lexington Institute, a private research group, said there is a “fine balance between the need for a certain number of recruits and the standards you set.” “Tests don’t tell you the answer to the most critical question for the Army, how will you do in combat?” Goure said. But, he added, accepting too many recruits with low test scores could increase training costs and leave technical jobs unfilled.

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