"Star Trek" and echoes of a past marketing campaign (Spoilers ahead.)

(I'll try to place spoilers below the cut, but there will be plenty of them about the rebooted Star Trek franchise.)

This has nothing to do with politics save the tendency of marketers to copy what works. I saw Star Trek (XI), and agree with most critics that it's a lively, fast, fun movie with nothing else on its mind but entertainment. (That's its problem, but I'll get to that in a bit.) What its larger marketing phenomenon has reminded me of is a certain space of days in 2008, between the end of the primaries and the DNC, when blog posts flew fast and furious in an attempt to discredit anyone who did not support Obama. This was when the irregularities in seating and counting were still quite fresh, when caucus legitimacy had not yet been overshadowed by disinfo birth certificate disputes.

The rhetoric I'm now reading in mainstream and fan pages about ST XI critics uses the exact same tone the Villagers and their blogger allies used against supporters of Hillary Clinton, down to the shouting-down of anyone who disagreed and the projection on those people of intolerance, closed-mindedness and, um, fanaticism. (insert I know you are, but what am I? tape loop here.)

This comment took me back to July:

Overall, I wasn't intending to comment on the movie, or its roots and how far its moved from them, but saying the attitude of some people towards others' opinions is just: "if you disagree, obviously you're just being conservative or stupid" or any other over-reaching-generalization like that.

In this case it's "if you didn't like the movie, you're a stuffy old nerd who can't accept new things" even though he's stated several times in these threads he just didn't think the movie stood up to his standards of a good plot.

When a critic judges a work (a movie, a campaign) according to past standards of competence, he's an old fuddy-duddy; don't you know the standards have changed? And if the critic insists on the need for standards, she's holding everyone back, is doing it out of spite, is outvoted anyway, so she's unimportant, although her hatred is damaging the entire group.

This is not criticism in response to criticism.

This is bully projection, by the bully upon the bullied.

It hasn't changed from elementary school, or prison, or any authoritarian social group. It's just become standard operating procedure for marketing culturally-based goods whose intrinsic positive values aren't enough to make the sale.

This post's conclusion would do nicely search-and-replaced in a think piece about the Democratic campaign:

Abrams and Paramount know that the die-hard Trek fans will see it five times — so they're probably happy to see mainstream media outlets spreading the meme that this film actually alienates nerds because of its extreme newbie-friendliness. In other words, the "straw nerd" this meme sets up is not aimed at bashing fans, but at luring in Trek-phobes.

In short, where are you going to go?, writ worldwide with a BK glass-with-purchase.

In a country where the Obama e-mail strategists are marketing themselves as consultants for higher education development groups, the lessons of the Obama campaign will have a lasting effect on how we're sold everything, for generations to come.

Oh, and about the movie? If you loved the concepts of Earth no longer needing fratboy security guards, Budweiser, corporations? Well, in ST XI those utopian aspects kinda go away. (As does Vulcan. And, Romulus. And Uhura's image as an independent career woman able to keep her work and love life separate. And midgets used as fully-fleshed sidekicks instead of Jar-Jar Binks retreads.) I could go on, but suffice it to say that there are flaws that any Trek fan could dig into, or ignore, depending on how well the eye candy works.

I don't mind being an outlier; supporting Hillary gave me a sturdy base to endure ridicule. But making criticism of a film as incendiary as criticism over a presidential candidate, and making both a sign of mental defect or trollness, is taking matters too far, especially when a consumer and citizen democracy depends on the support of independent thought. Or is such thought now too inconvenient for marketers to tolerate? Guess it is. When you spend hundreds of millions of dollars on a campaign, you want to hedge your bets.

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It's not just me then!

I've wondered if it was just the age thing; I spent some time on a board for fans of Fringe, Abrams' sci-fi procedural, this wnter, and the teen fan-boy viewpoint seems to rule all. Literary, film type criticism can draw a lot of ire over there when it's not 110% complementary or in line with favored ideas.

Perhaps the Abrams crowd is post-book, which would be odd as Abrams uses a lot of literary references (though come to think of it, more as flash than as substance. . .) But the storylines do seem to flow towards the post-book fanboy/fangirl, with so much histrionics they owe more to soap operas than to science fiction. From looking at the tv ads for the new Star Trek movie, I wondered if it weren't going to be the same way.

Perhaps growing up with entertainment being on the news, as part of the news, and with "entertainment news" programs, has made it difficult to distinguish between citizenship and audience status?

Elliot Lake

as far as the eye candy goes ... who plays Scotty?

'cause I've seen the stills for the new Kirk, Spock, Uhura, and Sulu (who was on Leno the other night) and honestly, they're way too ... "Billy Idol" chic for me.

I remember when TNG started. I was NOT ready for a Klingon on the bridge of the Enterprise, and Jean-Luc Picard's penchant for talking (everything to death) instead of acting (or being proactive on any account) annoyed me. As for the rest of that franchise ... "get that brat off my bridge" pretty well summed it up for me. But I came to appreciate the characters over the seasons -- Dr. Crusher, Cmdr. Riker, Cmdr. Data, Geordie, Counselor Troi, Spot, and the Transporter Chief... and I even came to like Worf. (Remembering the actor's turn in CHiPs helped!)

Along comes DS9, and ... meh.

Then along comes Voyager, and ... ick.

It wasn't until "Enterprise" I recovered a sort of enthusiasm, and that show lasted far less time than anything since TOS (even if you count TAS, which went two cartoon seasons). (I'm partial to Bakula and Trinneer. What can I say?)

But Braga and Berman killed it, and in decency it should've been left to rest in peace. Shatner even moved on beyond the horrors of TJ Hooker and "Miss Congeniality" to Boston Legal, where -- arguably -- he created a memorable character in Denny Crain and inarguably he created a memorable parody, in The Negotiator.

Meanwhile, the Universe opened up -- Babylon 5, Stargate, Battlestar Galactica, and a host of other science fiction / and or / fantasy shows (HTLJ was my favorite, but there are XTWP fans around still).

But by then I'd moved on, too -- where Knight Rider once seemed bleeding-edge (in the early 1980s) the recent "updated" version just tasted like stale leftovers, poorly rewarmed (hence its quick demise despite Val Kilmer's vocal talents. I think they fouled up making the car a Transformer, but that's just my opinion), and I'm pretty sure that the "new hotness" ST will leave me just as cold./\.


We can admit that we’re killers … but we’re not going to kill today. That’s all it takes! ~ Captain James T. Kirk, Stardate 3193.0

1 John 4:18

Simon Pegg

Plays Scotty. He was the blond part of the duo in Shaun of the Dead and Hot Fuzz.

He who will not reason is a bigot; he who cannot is a fool; and he who dares not is a slave.
- Sir William Drummond

eeeuuuww. Why not Steve Zahn? n/t

.


We can admit that we’re killers … but we’re not going to kill today. That’s all it takes! ~ Captain James T. Kirk, Stardate 3193.0

1 John 4:18

Somebody needs to write a post on fandom and tribalism

I'm sure there's a link from Arthur's work to this kind of groupthink...

"First they ignore you, then they ridicule you, then they fight you, then you win." -- Mahatma Gandhi

No post, but someone's written the book.

Victoria Nelson, The Secret Life of Puppets.

Her thesis is that what people relied on in culture -- a sense of the spiritual, ineffable -- was displaced once the Enlightenment happened and churches took a less-central place in Western culture. That hunger for spiritual questions moved into genre fiction -- gothic, romantic, fantasy, horror, science fiction.

From a solid review of the book:

Rather than wring her hands at this creeping "techgnosis", as the dark clouds of occultism and the New Age mystify the operations of technology, Nelson makes some uncommonly intelligent points about the limits of scientism. "We should never forget how utterly unsophisticated the tenets of 18th-century rationalism have left us, believers and unbelievers alike, in that complex arena we blithely dub 'spiritual'," she writes.

"We forget that Western culture is equally about Platonism and Aristotelianism, idealism and empiricism, gnosis and episteme, and that for most of this culture's history one or the other has been conspicuously dominant – and dedicated to stamping the other out."

In the middle of this ongoing cultural war, we still want to believe. So, then, fandom, with the aspects of darsan (worship through gazing upon a god's image) translated into fan clubs, autographs, red carpets, passionate arguments, deep mourning for Valentino, Dean, Ledger, as well into the opposing griefers who shout, "losers!", because they know what they worship -- cynicism, opportunism, power -- supports them much more tangibly and handsomely than what fans get, through their love.

The apotheosis of this cynicism is PNAC, Strauss' and Rand's followers, people who market to the proles yet proclaim their immunity to the hard sell. And yet they've been sold the hardest bill of goods of all, that people are no damn good, that they have to be lied to and tortured to get them where you want them to be, and only violence makes any sense. To go all Kavalier on you, these are the Men of the Iron Chain, and they hate superheroes and the people who dream of them as avatara of human potential. The epithet such Men use -- fanboy -- tells you all you need to know about how grown-up they think they are. But they're just boys afraid of the dark, afraid of the Big Brother or father whose belt they expect to feel, if they move one step out of their comfortable pessimism.

Hope is dangerous.

That's why they've been associating it with products for so many decades, in order to defuse it. And the link to Arthur's work would be through Alice Miller's work concerning the political consequences of child abuse, on which he's written extensively.

"these are the Men of the

"these are the Men of the Iron Chain, and they hate superheroes and the people who dream of them as avatara of human potential. The epithet such Men use -- fanboy -- tells you all you need to know about how grown-up they think they are. But they're just boys afraid of the dark, afraid of the Big Brother or father whose belt they expect to feel, if they move one step out of their comfortable pessimism."

And then there are those of us not looking to have someone save us, not looking to worship a superhero, and who don't see the worshippers as 'avatara of human potential' but as--children. And we don't welcome tantrums from them when we disagree or refuse to worship. All the time spent worshipping could instead be used in actually making changes, rather than luxuriating in the foolish idea that simply by believing we are doing something.

Here's an illustration of the difference, I think: a friend did triage dentistry for a missionary group, shipboard in Mexico coastal waters. He was training techs to do dentistry, as a way to multiply the work he was able to do, and to leave trained people when he was gone, to keep fixing teeth. The managers of the mission ship were highly religious, he too but not of the charismatic bent. One day the generator used to power the dental equipment failed, so the dental work stopped. Management spent hours, then days, praying that the generator would work again. In exasperation, he finally bought a new generator, finished his time promised to them, and left. If they had ponied up for a new generator themselves, or a repair, he would have stayed longer and done more work, but the inanity of praying over a dead generator drove him away.

Elliot Lake

*Did I* conflate fandom w/ a lack of concern for social justice?

First, you misquoted:

Not:

And then there are those of us not looking to have someone save us, not looking to worship a superhero, and who don't see the worshippers as 'avatara of human potential' but as--children.
But:
To go all Kavalier on you, these are the Men of the Iron Chain, and they hate superheroes and the people who dream of them as avatara of human potential.
The superheroes are avatars of human potential, not fans. (Perhaps I should have diagrammed that for you.) And you came to the wrong post to use the same comments that griefers do, albeit the Liberal Version -- "All the time spent worshipping could instead be used in actually making changes, rather than luxuriating in the foolish idea that simply by believing we are doing something."

I'm not talking about the importance of worshiping fictional characters, or even worshiping gods. I'm discussing how some of the energy people used to spend through religion can be diverted to fandoms and enthusiasms of all types, and how both religious authorities and secular proponents of scientism are deeply uncomfortable with that. That's energy they'd rather harness, to use for their ends. Thanks for proving that point for me, by example.

Second, you stated that you spent time on Fringe fan sites. Were you observing fans as a scientist does fruit flies, or did you actually have an interest in the show? I hope you measured the time you spent being a fan, if you are, so you could plan suitable activism offsets, to keep your mental ecology balanced.

Next, just because this one post clearly stated it had a tangential relationship to politics, did you mistake this post as representative of this site's lack of seriousness of purpose concerning social issues? If you did, you sure haven't spent much time on here. You can damn me all you like (which you seem intent on doing, which means I can't even catch a break here, either) but don't lump in the rest of Corrente with me. Everyone else who's commented here (with the exception of you, since I've never read you here before or know what you do politically, unless you're Celinda's husband) is active in advocating for several issues, online and in meatspace.

If you stuck to this idea --

"rather than luxuriating in the foolish idea that simply by believing we are doing something."

-- instead of opening with an insult and blaming fans/worshipers for their lack of social action, we could have begun a fruitful conversation about how the sales pitch for Obama and Blue Dog Dems was nothing more than unsupported belief -- hope, with nothing else -- and how real progress demands both the critical faculties to determine whether positive change is happening, and individual effort, massed together, to support such change. Being critical of mass media, political figures and religion go hand in hand in a tangible and solid approach to keeping one's head clear. Too bad you mistook a opening weekend's enthusiasm for deep mental congestion.

And if you just wanted to get on your atheistic or agnostic high horse about the oblique discussion of faith in this post, well, no one can stop you, can they?

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