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Cheap, Simple, Effective

So, being culturally clueless (even before I moved to the Bubble) I missed this totally cool little ditty that's been making the rounds on airwaves in all sorts of cheap markets (scroll down for the YouTube). It rocks! And I bet it works, really, really well. Seems like a classic case of K.I.S.S to me: catchy, adaptable, inoffensive, simple in message. And for all the 'negativity' of the message, positive-feeling, and upbeat. Political genius.

I've been saying it, as have many others, and I just did today, talking to a Webb volunteer: it's time to stop pouring money down the black hole that is the endlessly hungry maw of the campaign "professionals." There are so many reasons for this, and honestly, if there are any Republicans out there who want to save their party from permanent dishonor, I think all the reasons apply to them as well.

The primary motivation I think the parties can share has to do with the Law of Blackmail. Read more…

Ads vs Shows

Crap. Why is it I always find the posts I really want to wax upon with eloquence when it's late, and I'm bone tired? Lindsay is such a bright and attractive woman. And she gets why this is so important. I like to think I do too.

Bottom line: total, complete bullshit drives much advertising in this country. Based on metrics and numbers from decades ago and cultures dead, ads are bought by companies who believe in well, a lot of crap, and who don't understand what their ad dollar does and doesn't buy them. Advertising entities aren't stupid; it's not like they're going to tell GM that their return on their billions is in fact much less than traditional MBA think suggests. Greatly like the political consulting class, advertisers have created an environment in which people continue to pay them despite the lack of profitable results. Read more…

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