anti-drug advertising

Government Successfully Encouraging Kids to Do Drugs

Your tax dollars at work:

The effectiveness of government-produced ads in curtailing drug use has long been a matter of debate. At the start of its media campaign in 1998, the ONDCP hired Westat, a firm that specializes in research for government, to gauge whether the advertisements were decreasing drug use among youth. Westat analyzed parents' and teenagers' responses to the ads and concluded that the messages did not lead young people to disapprove of drug use. In fact, researchers concluded the opposite, finding that in some cases the ads increased first-time marijuana use. Read more…

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