Arthur Silber

Truthiness: or why making some thoughts unthinkable makes the unthinkable thinkable

Merriam-Webster:

Truthiness (noun)

1 : "truth that comes from the gut, not books" (Stephen Colbert, Comedy Central's "The Colbert Report," October 2005)

2 : "the quality of preferring concepts or facts one wishes to be true, rather than concepts or facts known to be true" (American Dialect Society, January 2006)

For a brief period, when many Americans had tired of the utter mendacity of the Bush administration and its media lapdogs, Stephen Colbert's coinage — "truthiness" — gained national currency.

Nowadays, invoking that term is an uncool as singing "Who Let the Dogs Out?" Or saying "nowadays."

Read him and weep

The truth hurts. Really.