Madame 10% thinks she's got a PR problem, so she needs a PR solution:

Nearly one year after recapturing control of Congress, House Democratic [cough] leaders will embark on a publicity blitz starting in November to combat a dismal 25 percent approval rating.

Speaker Nancy Pelosi (D-Calif.) has been [cough] leading the caucus’s public relations effort.

Democratic [cough] leadership aides huddled with rank-and-file chiefs of staff, legislative directors and press secretaries on Monday to persuade them to do more to promote a positive message. Celinda Lake, a Democratic pollster, and Mike McCurry, one of President Bill Clinton’s former press secretaries, also were on hand to press for a concerted effort.

And I'm 100% certain that Celinda and Mike had one very important question uppermost in their minds: