This doesn't suprise me at all.

•The average length of a single story devoted primarily to elections was roughly
76 seconds. By contrast, a similar national study conducted by the UW
NewsLab during the 2002 mid-term election found the average story ran 89
seconds.

• 41 percent of the election stories were aired in the final week before Election
Day.

• There was a political ad “echo effect:” Over one in ten election stories
mentioned, pictured, or focused on a specific campaign ad. Read more…