Public Diplomacy

Rinse and Repeat

As the army gets ready for the second quarter, lower standards appears to be necessary to fill the ranks for the long haul coming. A recent change in advertising accompanies lower admission standards. Mad props to the McCann method – push, push, push. Army Strong is destined to go down in history with “Got Milk?” “Ford Tough.” “Pork – The Other White Meat.” “Did you Play together?” I thought the new Military recruiting trailers were good. Naw, this new mantra just sort of rattles around in your head like an under armor slogan or Homer Simpson longing for “Mmmm Donuts.” A sneaky little meme, like a semantic black hole, surrounded by two little words: Army – Strong. Exactly, how many troops do we need for China?

 Read more