AP:
Comments made by sources, voters, reporters and anchors that aired on ABC, CBS and NBC evening newscasts over the past two months reflected positively on Obama in 65 percent of cases, compared to 31 percent of cases with regards to McCain, according to the Center for Media and Public Affairs.
ABC's "World News" had more balance than NBC's "Nightly News" or the "CBS Evening News," the group said.
Meanwhile, the first half of Fox News Channel's "Special Report" with Brit Hume showed more balance than any of the network broadcasters, although it was dominated by negative evaluations of both campaigns. The center didn't evaluate programs on CNN or MSNBC.
"For whatever reason, the media are portraying Barack Obama as a better choice for president than John McCain," said Robert Lichter, a George Mason University professor and head of the center. "If you watch the evening news, you'd think you should vote for Obama."
The center analyzed 979 separate news stories shown between Aug. 23 and Oct. 24, and excluded evaluations based on the campaign horse race, including mention of how the candidates were doing in polls. For instance, when a voter was interviewed on CBS Oct. 14 saying he thought Obama brought a freshness to Washington, that was chalked up as a pro-Obama comment.
When NBC's Andrea Mitchell reported Oct. 1 that some conservatives say that Sarah Palin is not ready for prime-time, that's marked in the negative column for McCain.
ABC recorded 57 percent favorable comments toward the Democrats, and 42 percent positive for the Republicans. NBC had 56 percent positive for the Democrats, 16 percent for the Republicans. CBS had 73 percent positive (Obama), versus 31 percent (McCain).
Hume's telecast had 39 percent favorable comments for McCain and 28 percent positive for the Democratic ticket.
It was the second study in two weeks to remark upon negative coverage for the McCain-Palin ticket. The Project for Excellence in Journalism concluded last week that McCain's coverage has been overwhelmingly negative since the conventions ended, while Obama's has been more mixed.
Now, the argument could surely be made that the reason Obama's coverage is better is that he'll be a better candidate and a better President.
However, since our famously free press tends to do little more than integrate talking points from the campaign into its own, pre-constructed narratives, any relation between favorable coverage and Obama's potential (or anyone's potential) as President is at best indirect.
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they gave Dubya immensely favorable coverage too--
it hasn't worked out well, to put it mildly.
Given their track record over the decades, they're the worst predictors of who'd make a good president (somehow all their picks are also the preferred corporate choice as well--funny about that, no?)
More on the media's coverage from Pew
Here, with tables and figures. Didn't make much of a splash, but it is entirely damning of the media's professionalism so not surprising. Well worth a read.
As pointed out, there are at least two possible interpretations; that the MSM are in the bag for Obama, or that the Democratic Party in general and Obama specifically offer newsworthiness that is inherently positive while the Republican Party and John McCain are inherently negative. Both could be true, or either, or it could just be that Obama is the new sparkly toy and McCain has grown stale.
Difficult to tease out, and simplified categorization into "positive" and "negative" does not really help. Coverage of Richard Nixon was predominantly negative towards the end of his presidential occupancy and I don't recall Progressives decrying that as journalistic bias.