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Uber-creepy holiday shopping video

Deals!

Spoiler alert: It's a mother daughter competition on getting the best "deals" with the daughters using their cell phones and the mother using coupons from a mailer. The motther wins, and the unintended message is that cell phones and apps are the bright shiny object of all bright shiny objects. Which would be why everybody, but especially people who want to selll you stuff at, naturally, the highest possible markup, loves them.