Check out this scene as described by Dana Milbank:

"Reserved" was not the picture that came to mind on the other side of the Capitol, where House Judiciary Committee Chairman John Conyers called his own news conference to hand out copies of the e-mails the administration had just given him.

"The documents: Ta-da!" Conyers said, waving a sheaf in the air. The event was hastily prepared (aides didn't have a congressional seal, so they improvised by pasting a paper one to the lectern), and Conyers confessed that "we haven't even read all the documents we're releasing yet."

Reporters were happy to help. They besieged a woman carrying a box labeled "Xerox," elbowing one another to grab still-warm bundles of e-mails. It didn't take much searching of them to find evidence of the political nature of the firings and the White House's role.

"WH leg, political, and communications have signed off," deputy White House counsel William Kelley wrote to Sampson and then-White House counsel Harriet Miers in December 2006.

So what about the improvised, paper Congressional seal? Reporters elbowing each other: that's what we want.

And the message of "unscripted"?

That everything isn't, as Feinstein put it, "strategized." This is authentic. And after a generation of Republicans who mastered the movie actor's art of hitting the mark and delivering their lines, I think the American people can only end up by seeing the unscripted as "serious," as not entertainment. The unscripted, genuine affect of today's Democratic Party comes through quite clearly in the Schumer/Feinstein video on Eightgate.

Now, I don't think the Democrat's message is honed sufficiently, not by any stretch of the imagination (see the comment thread here). In fact, I am not yet convinced that the Democrats, institutionally, are capable of crafting a unified, strategic narrative they can use to frame Republican malfeasance.

But if the House or Senate conferences call in some fucking Beltway consultant, and that consultant tells them to get slick, give the consultant the heave-ho. Work on honing the words, and keep the unstrategized, business-like, genuine style.